Endura SA is the private label division of the Swatch Group, producing customized watches on behalf of companies and brands. It is also involved in licensing, i.e. the production of models under license for companies, particularly those with a presence on the markets in Europe, North America, South America and the Middle East.
Since it was founded in 1966, the company has demonstrated its expertise in the development of products for specific companies and brands. It provides a full range of services, from targeted design consultancy, production and development of the sales environment through to global after-sales service.
Its qualities have enabled it to establish its worth and reputation to such an extent that Endura is now a leader in this market. The name Endura is synonymous with esthetic quality and technical perfection. Its success is based on four pillars: open thinking, flexibility, creativity and intellectual quality.
Endura’s collaboration with internationally renowned companies is hallmarked by absolute discretion and mutual trust.
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