Founded in 1853 at Le Locle, the birthplace of Swiss watchmaking, the Tissot brand is proud to have developed a strong tradition of quality and innovation.
Over the years, Tissot innovations have been acclaimed throughout the entire world: the first anti-magnetic watch in 1930; Astrolon, the first watch with a plastic casing in 1971; Rock watch, the first watch with a casing made of alpine granite in 1985, followed by Pearl watch, the first watch with a mother-of-pearl casing in 1986, then Wood watch, the first watch with a casing made of wood in 1987. In 1996, Tissot launched its first autoquartz models with 6-day autonomy and then, in 2001, its famous T-Touch models with seven additional functions activated by touching the watch’s crystal thanks to the extraordinary tactile technology developed with and by Swatch Group companies.
As well as this constant quest for technological innovation, Tissot has also built its reputation on an incomparable style and elegance. People the world over recognize the dynamic that has presided over the brand’s destiny for more than 150 years. Its deep involvement in sport, its role as Official Chronometer at top-level national, trans-national and global events and its partnership with champions such as Indy car driver Danica Patrick, MotoGP biker Nicky Hayden, footballer Michael Owen but also with Barbie Xu, star of the Chinese artistic scene, demonstrate the commitment and excellence of the brand that is «More than just a watch».
No comments:
Post a Comment