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Tuesday, 28 August 2012

Longines

Elegance is an attitude

Established in 1832 in Saint-Imier, Switzerland, the Compagnie des Montres Longines Francillon SA, commonly referred to as Longines, is proud to be the oldest trademark in the world. It has played a pioneering role in numerous technological advances, having a dominant presence particularly in aeronautics and in the field of sports timekeeping – all of this, whilst constantly affirming its elegance all around the world.

For example, Longines shaped world sporting history by introducing the first timing mechanism to be automatically triggered by an electric wire. Since then it has been appointed official timekeeper for numerous international sporting events, including the Olympic Games. Longines also made aviation and navigation history by timing, among others, Charles Lindbergh’s achievement of the first non-stop solo flight across the Atlantic.

Today Longines continues to be at the cutting edge of innovation, and works to ensure that all its watches offer a unique combination of precision and elegance. It is a dominant player with a strong presence in equestrianism, artistic and rhythmic gymnastics, downhill skiing, and tennis, and is ever present in supporting the defining moments of contemporary sporting history.

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