There is no contradiction in using the words tradition and innovation in the same breath to describe Blancpain. Both are woven together to form the fabric of Blancpain’s philosophy. In a spirit far removed from production lines, the movement parts are patiently finished, decorated and assembled by hand in keeping with the noblest horological traditions. Never veering from its Vallée de Joux heritage, Blancpain has taken the designs, complications and methods of the last centuries and brought them into our modern era through its relentless drive to conquer new horizons and to take the watchmaking art to places where it has never been before.
Ever since 1735, when Jehan-Jacques Blancpain founded a watch manufacturing facility in the Swiss Jura village of Villeret, inventiveness and the pursuit of perfection have led the brand’s watchmakers to craft creations imbued with an excellence and a wealth of resourcefulness that have shaped the history of watchmaking. Almost 275 years of research and development have confirmed Blancpain’s philosophy, which is based on a deep-felt respect for Haute Horlogerie.
The company settled in the mid-1980s in the village of Le Brassus at the heart of the Vallée de Joux. The watchmaking craftsmen of the Manufacture Blancpain have since revived the secrets of the time-honoured art of horology. While loyal guardians of Swiss culture and heritage, they are nonetheless never backward-looking but instead resolutely dedicated towards fostering the future of the mechanical watch. They are accomplished masters in the miniaturisation of mechanical movements and regularly perform amazing feats of ingenuity and innovation in the service of enduring beauty
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