From 1987 to 1995, Balmain watches were manufactured under exclusive license by the Swatch Group, which supplied its immense expertise and state-of-the-art watchmaking technology to the brand and the Parisian fashion house founded in 1945 by fashion designer Pierre Balmain. In December 1995, the Swatch Group acquired the exclusive rights to manufacture, market and distribute the brand’s watches throughout the entire world.
Based at Saint-Imier deep in the Swiss Jura, the company celebrated its tenth anniversary in 1997 with «Elysées», a globally acclaimed collection that remains a leading model in the Balmain collection. One of the brand’s distinctive features is the famous «arabesques» dial, the stunning design of which was inspired by the sumptuous embroidery that decorates the haute couture dresses of its creator. The world of fashion draws its inspiration from an infinite number of sources, and each Balmain watch possesses a history and significance all of its own.
Whether they are made of stainless steel, steel and gold, or whether they are prestigious collections in yellow or white 18-carat gold, all Balmain models meet the same high quality standards and are subject to the same attention to detail. They are synonymous with elegance and refinement, and meet the quality and esthetic criteria demanded by discerning women and men alike
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